Creating and Installing Google Analytics
What is Google Analytics? According to Google themselves, “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.” But what does that actually mean for you? […]
What is Answer Engine Optimization (AEO)?
What Exactly Is Answer Engine Optimization? Answer Engine Optimization — or AEO — is the practice of structuring and crafting content so that AI-powered tools (e.g. ChatGPT, Perplexity, AI-overviews in search engines) can understand, extract, and cite it as direct answers. While traditional SEO aims to rank your pages in search results, AEO aims to […]
What is Generative Engine Optimization (GEO)?
Generative engines—ChatGPT, Gemini, Claude, Perplexity—are rewriting how people discover answers online. If your content strategy is still tuned only for Google rankings, you’re missing the boat. This guide explains what GEO is, why it’s critical today, and how to adapt step by step. What Exactly Is Generative Engine Optimization? Generative Engine Optimization (GEO) is the […]
Why Keyword Research is Important for Your Website
Are you using keywords effectively? Just think: unless someone clicks a direct link to your website, they likely needed to search a word or a phrase to find it. There is also a good chance that it took them longer to find your site than they had anticipated. Heaven forbid they Google your business and […]
What Exactly is SEO? The Basics
Sometimes the internet seems like a magical place. You start to type something into a search bar and within seconds you get the very thing you were looking for. Yes, in fact, there is a website for Apple Lovers. And no, you didn’t mean the tech company, you genuinely meant the fruit. How did the […]